https://toriwatsondesign.com/left-panel-—-desktop 2026-05-03T08:48:54+00:00 always 0.5 https://toriwatsondesign.com/right-panel-—-desktop 2026-05-02T19:25:01+00:00 always 0.5 https://toriwatsondesign.com 2026-04-30T20:27:35+00:00 always 0.5 https://toriwatsondesign.com/main-page 2026-05-01T19:53:52+00:00 always 0.5 https://freight.cargo.site/t/original/i/D2916282292712607133839093387464/arrow.png https://toriwatsondesign.com/splice 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2913818053138289432757948371144/IMG_5190.jpg https://freight.cargo.site/t/original/i/V2913818135650575674460772749512/IMG_5212.jpg https://freight.cargo.site/t/original/i/L2913818172599404054101004636360/IMG_5229.jpg https://freight.cargo.site/t/original/i/G2913818200712242022434361299144/IMG_5235.jpg https://freight.cargo.site/t/original/i/M2913818326998651951049951662280/hello.mp4 <hr /><h1>SPLICE<br /></h1><hr />What if we could preserve information inside the body itself?<i> Splice</i> is a 3D typeface in which every character is a real human protein structure sourced from AlphaFold, an open-source database of computationally predicted molecular models. Each glyph was found using pareidolia as a formal methodology: rotating protein models until legible letterforms emerged. Discovered, not designed.<br /> <hr />The centerpiece is a mechanical keyboard on a plinth. A screensaver cycles four phrases in the protein typeface: <i>This alphabet is made of you. Your body cannot be erased. Now it is your turn to say something. What are you going to say?</i>  A visitor can type anything. Each character renders in real time as a rotating 3D protein molecule. The phrase is simultaneously sonified: amino acids are mapped to musical tones, producing a unique ambient sound for each input.<br /> <hr />Three floor-length strips of sheer chiffon printed with protein letterforms hang in the space, responding to movement and touch. Four 3D-printed resin protein sculptures spelling B-O-D-Y are mounted to a mirror, so viewers can see themselves reflected behind the molecules. The interface is set in Computer Modern, designed via Knuth&#x27;s Metafont, a typeface built from mathematical parameters rather than drawn by hand, echoing <i>Splice</i>’s methodology.<br /> <hr />The human body has been translated into language. What are you going to say?<br /><u></u><br /><a class="index" href="https://splice-type.com/" style="" target="_blank">VISIT SPLICE-TYPE.COM</a><br /><br /> https://freight.cargo.site/t/original/i/G2913818386120466707289064591560/splice-ss.mp4 https://freight.cargo.site/t/original/i/I2913819073981106471844534800584/485A7197.jpg https://freight.cargo.site/t/original/i/Q2913819429929480118144042782920/splice-alphafolddb.mp4 https://freight.cargo.site/t/original/i/T2913819831902480228348882047176/E.mov https://freight.cargo.site/t/original/i/S2913820286245786763815138349256/MVI_5216.mov https://freight.cargo.site/t/original/i/T2913820618637668227987548917960/glyphs.mov https://freight.cargo.site/t/original/i/S2913829027751974925150039036104/IMG_4665-2.mp4 https://freight.cargo.site/t/original/i/Q2913834251132026836746674622664/thesis.jpg https://freight.cargo.site/t/original/i/E2913837251513397169678954516680/tori-thesis.png https://freight.cargo.site/t/original/i/U2913837312037164475519993368776/tori-thesis2.png https://toriwatsondesign.com/6s-brewing 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/J2913701812991204056052781273288/6s.png https://freight.cargo.site/t/original/i/H2913701936141667492137747861704/watson-6S-beer-copy.jpg https://freight.cargo.site/t/original/i/S2913702049275548896198427922632/watson-6S-beer3-copy-2.jpg https://freight.cargo.site/t/original/i/L2916257560959913326632436748488/6S-labels-crop.gif <hr /><h1>BEER CAN LABELS</h1><hr /><h1> </h1> This series of labels for 6S Brewing Company strengthens the brewery&#x27;s identity and visibility while drawing on Duluth, GA&#x27;s history and local culture. Each design reflects the beer inside, with illustrative details that bring every flavor to life. <hr /> https://toriwatsondesign.com/subtext 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/I2913792265623092054932524093640/poster-animated.gif https://freight.cargo.site/t/original/i/Y2913792296189346985069251121352/group-bw.gif https://freight.cargo.site/t/original/i/S2913793056213649565976487252168/sign-Large.jpeg https://freight.cargo.site/t/original/i/A2913793239279137753470077489352/subtext.gif <hr /><h1>EXHIBITION IDENTITY<br /></h1><hr />For the 2026 Otis MFA Graphic Design Exhibition, I designed a complete identity system: branding, promotional posters, a screenprinted shirt, outdoor signage, digital promotion, and a large-scale balloon sculpture. The concept asks viewers to read between the lines. I developed a halftone system in Vectoraster that invites closer inspection through distortions and obstructions. The color palette in the act of highlighting itself: yellow for analog reading, blue for digital. <br /> <hr />Subtext lies beneath every act of communication: ideas that are unspoken, rewarding those who linger and investigate. There is always more than what first appears. The Otis College MFA Graphic Design class of 2026 has spent two years learning to work in that space, between what’s said and what’s meant. Researching, questioning, making, unmaking. Each designer engages with questions that define this moment. So look closer. Read deeper. The work here shifts the longer you stay with it. So stay with it.<br /> <br /> https://freight.cargo.site/t/original/i/T2913793646122078299134238380232/balloons-Large.jpeg https://freight.cargo.site/t/original/i/I2913793709615771400842515042504/IMG_5245.jpg https://freight.cargo.site/t/original/i/U2913793943502039511405919981768/shirts-stack-Large.jpeg https://freight.cargo.site/t/original/i/C2913803520977775605110280802504/walking.jpg https://freight.cargo.site/t/original/i/B2913804181611021116870452826312/shirt.gif https://freight.cargo.site/t/original/i/M2917956429996282672284369932488/subtext-room.jpeg https://freight.cargo.site/t/original/i/N2917961926166785945897854816456/subtext-closing.gif https://toriwatsondesign.com/abyssal-fest 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/Y2913740402104066730537997816008/Abyssal-Fest-1-Large.jpeg <hr /><h1>MUSIC FESTIVAL IDENTITY<br /> </h1><hr />Abyssal Fest is an experimental electronic music festival that uses thalassophobia as protest. Musicians and marine scientists collaborate to call for more ocean exploration and environmental protection. The visual language pulls from 1) the hypnotic, violent beauty of bioluminescent lures of ocean creatures and 2) deep-sea spectrograms, visual records of a sea that screams. These sounds may not survive the century. <br /> <br /> https://freight.cargo.site/t/original/i/L2913740613964922417092198125768/gif-Large.jpeg https://freight.cargo.site/t/original/i/T2913740668456604410830213599432/gif2-Large.jpeg https://freight.cargo.site/t/original/i/B2913740731193981005516398645448/gif3-Large.jpeg https://freight.cargo.site/t/original/i/U2913740784486624634463293264072/hat-Large.jpeg https://freight.cargo.site/t/original/i/H2913740986072643871961273323720/logo.gif https://freight.cargo.site/t/original/i/F2913741065430536877059764375752/poster-copy-Large.jpeg https://freight.cargo.site/t/original/i/E2913741479670621796281455464648/Abyssal-Fest-1-Large-1.jpeg https://freight.cargo.site/t/original/i/F2913741559711044332107199926472/Abyssal-Fest-4-Large.jpeg https://freight.cargo.site/t/original/i/I2913741624846497656375626682568/Abyssal-Fest-6-Large.jpeg https://freight.cargo.site/t/original/i/V2913741680020709180840895566024/Abyssal-Fest-8-Large.jpeg https://freight.cargo.site/t/original/i/F2913741763123291232902425596104/abyssal5.jpg https://freight.cargo.site/t/original/i/E2913741841300592617283505344712/abyssal6.jpg https://freight.cargo.site/t/original/i/W2913745845516881953342165078216/stageee.jpg https://freight.cargo.site/t/original/i/C2913766677351177417243966820552/fish.mp4 https://freight.cargo.site/t/original/i/Y2915242929844133388779289825480/abyssal-posters.jpeg https://toriwatsondesign.com/gabberpop 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2913750851870989837745925902536/Gabberpop_Case.jpg <hr /><h1>GABBERPOP ALBUM IDENTITY<br /> </h1><hr />Designed the album identity for Gabberpop by Joost Klein, combining typography and Windows 95–inspired UI into a maximalist visual language. Work included a CD case, disc, lyric booklet, billboard, truck wrap, merchandise, and animated social ads. <br /> <br /> https://freight.cargo.site/t/original/i/F2913751002470208455510705295560/watson-gabberpop.jpg https://freight.cargo.site/t/original/i/I2913751150782030808135500288200/cd-copy.jpg https://freight.cargo.site/t/original/i/K2913751854635997684597151748296/Gabberpop7-copy.jpg https://freight.cargo.site/t/original/i/E2913751931909408609366463467720/Gabberpop6-Large.jpeg https://freight.cargo.site/t/original/i/O2913751993706001256293461381320/Gabberpop5-Large.jpeg https://freight.cargo.site/t/original/i/E2913752060759915964227681505480/Gabberpop4-Large.jpeg https://freight.cargo.site/t/original/i/R2913752114827322844270377291976/Gabberpop10-copy.jpg https://freight.cargo.site/t/original/i/I2913752171385040174263862546632/Gabberpop12-Large.jpeg https://toriwatsondesign.com/anchor-dive 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2913730972054709273920373510344/lakeside-local-.jpg <hr /><h1>BRAND + APPAREL LAUNCH<br /> </h1><hr />Designed a brand and apparel identity for an Americana, small-town bar and grill located in Panora, Iowa. They&#x27;re located on Lake Panorama, known for its water-skiing and relaxed lakeside community. Shirt designs capture that local, lake-life feel.<br /> <br /> https://freight.cargo.site/t/original/i/U2913731097326548278481938534600/making-waves-square.jpg https://freight.cargo.site/t/original/i/Z2913731344383791657673963327688/coaster.png https://freight.cargo.site/t/original/i/N2913732144677336551489150636232/Anchor-Dive11-Large.jpeg https://freight.cargo.site/t/original/i/M2913732379135453728337551675592/hangtags.jpg https://freight.cargo.site/t/original/i/Q2913732691235916711429455466696/-06-Artboard-6.png https://freight.cargo.site/t/original/i/P2913733245320768453443257356488/thumbnail-Large.jpeg https://toriwatsondesign.com/inclusibook-library 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/E2913706608406793457587819368648/IL_UI_Tour-1-1.mp4 <hr /><h1>BRAND LAUNCH CAMPAIGN </h1> <hr />Logo, branding, and identity development for fictional non-profit Inclusibook Library. Custom digital illustration for an animated social advertising campaign. Web design for a landing page with interactive page elements.<br /> <br /> https://freight.cargo.site/t/original/i/F2913706873929227654563105329352/tori-watson-inclusibook-logo.jpg <hr /><h1>BRAND LAUNCH CAMPAIGN </h1> <hr />Logo, branding, and identity development for fictional non-profit Inclusibook Library. Custom digital illustration for an animated social advertising campaign. Web design for a landing page with interactive page elements.<br /> <br /> https://freight.cargo.site/t/original/i/P2913708332439494586482513400008/IL_SocialAd_1.mp4 https://freight.cargo.site/t/original/i/O2913708394900170020063055171784/IL_SocialAd_2.mp4 https://freight.cargo.site/t/original/i/R2914750739740163518183837782216/Screenshot-2026-04-28-at-1.11.19AM-Large.jpeg https://freight.cargo.site/t/original/i/F2914771922726679169220664086728/IL_BrandingPresentation.jpg https://toriwatsondesign.com/hellocrow 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2913713099631565555241937522888/tori-watson-napkin-rings.jpeg <hr /><h1>STATIONERY PRODUCTS</h1><hr />As a designer, I’ve always been drawn to the magic of shared moments. The way a table sets the tone for a conversation. The way paper goods and objects archive the memories we keep. Like the crows that inspired Hellocrow, I’m a collector at heart. I gather materials, textures, colors, and ideas, curating them into Gathering Kits and Trinkets that bring people together. Every product is designed with intention.<br /> <hr />Each Gathering Kit is a curated set of paper goods and décor that work together to create a cohesive atmosphere for your celebration. The Trinkets line is a collection of stationery and jewelry products to bring some little joys into your life. <br /> <br /> <a class="index" href="https://www.etsy.com/shop/HellocrowPaperCo" style="" target="_blank"> SHOP HELLOCROW</a><br /> <br /> https://freight.cargo.site/t/original/i/T2913713202619737718762364195016/tori-watson-enchanted-table-menu.jpg https://freight.cargo.site/t/original/i/J2913715559984503130327093858504/IMG_9528-Large.jpeg https://freight.cargo.site/t/original/i/L2914768519007249664629038108872/E874A7B1-3ADD-45EF-A142-D9CC745959C4.jpg https://freight.cargo.site/t/original/i/D2914768646049976100266720088264/76D7294B-CC87-49C2-BC3D-76103D38E21E.jpg https://freight.cargo.site/t/original/i/Q2914768798124934243928263610568/77DD1825-3CE2-4A08-A04C-77BED329A47C.jpg https://freight.cargo.site/t/original/i/C2914768931107512271300421210312/20250507_MFAGD_SG_hires_260.jpg https://freight.cargo.site/t/original/i/T2914769019762564289548526276808/20250507_MFAGD_SG_hires_225.jpg https://freight.cargo.site/t/original/i/V2914770050068561038448112685256/Artboard-1.jpg https://freight.cargo.site/t/original/i/C2914770496756468783324905066696/Artboard-1-Large.jpeg https://freight.cargo.site/t/original/i/P2914770815331738936288861475016/Artboard-4.jpg https://freight.cargo.site/t/original/i/K2914771050085004018316615340232/curbs-5.jpg https://freight.cargo.site/t/original/i/J2914775950610141151848678543560/IMG_3259-Large.jpeg https://freight.cargo.site/t/original/i/V2914781351576998261047167537352/Hellocrow_Branding_BusinessCard_Front.png https://freight.cargo.site/t/original/i/I2914784850942795787822818644168/tori-watson-namecard-plate.jpg https://freight.cargo.site/t/original/i/C2915028861614157486346614591688/tori-watson-letterpress-party.jpg https://freight.cargo.site/t/original/i/U2915031537775553979759815282888/IMG_9022.jpg https://freight.cargo.site/t/original/i/S2915032693666984382474029093064/IMG_0670_-Large.jpeg https://freight.cargo.site/t/original/i/P2915311908824159367180801528008/hellocrow-idog.jpeg https://toriwatsondesign.com/giving-tuesday 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2913776258368688373100561551560/giving-tuesday-11.gif <hr /><h1>GIVING TUESDAY CAMPAIGN<br /></h1><hr />The mission of Girls Group is to empower young women to achieve emotional and economic self-sufficiency by ensuring they graduate from high school and begin their college or career journeys.<br /><hr />For GivingTuesday, I designed a full campaign that was deployed across web, digital, and social platforms. As the sole designer for this nonprofit, I manage the website, social media, and email newsletters, and design all print collateral. This paper-cutout effect captures the lighthearted joy of participants and staff. <br /> <br /> https://freight.cargo.site/t/original/i/X2913776305832160874755237859528/giving-tuesday-12.gif https://freight.cargo.site/t/original/i/L2913776332967321407181988286664/giving-tuesday-13.gif <hr /><h1>GIVING TUESDAY CAMPAIGN<br /></h1><hr />The mission of Girls Group is to empower young women to achieve emotional and economic self-sufficiency by ensuring they graduate from high school and begin their college or career journeys.<br /><hr />For GivingTuesday, I designed a full campaign that was deployed across web, digital, and social platforms. As the sole designer for this nonprofit, I manage the website, social media, and email newsletters, and design all print collateral. This paper-cutout effect captures the lighthearted joy of participants and staff. <br /> <br /> https://freight.cargo.site/t/original/i/V2913776410757241166015167451336/giving-tuesday-15.gif https://freight.cargo.site/t/original/i/O2913776441507963536888989995208/popup-Large.jpeg https://freight.cargo.site/t/original/i/Z2913776538298029691643007324360/giving-tuesday-1.mp4 https://freight.cargo.site/t/original/i/N2913777296569891585547836051656/giving-tuesday-4.mp4 https://freight.cargo.site/t/original/i/U2913777342170242935757847646408/giving-tuesday-5.mp4 https://freight.cargo.site/t/original/i/C2913777388858952186316722786504/giving-tuesday-6.mp4 https://freight.cargo.site/t/original/i/U2913777644844419697184170561736/giving-tuesday-7.mp4 https://freight.cargo.site/t/original/i/W2913778002397660077896409534664/giving-tuesday-8.mp4 https://freight.cargo.site/t/original/i/C2913778024238605061168518648008/giving-tuesday-10-copy.mp4 https://freight.cargo.site/t/original/i/L2913779579280683730810010325192/giving-tuesday-2.mp4 https://toriwatsondesign.com/about 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z2914808906419405108763603488968/ToriWatson_SelfPortrait.mp4 https://toriwatsondesign.com/teaching 2026-05-03T08:05:16+00:00 always 0.5 https://toriwatsondesign.com/practice 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2691329814577573764175185248551/horizontal.png https://freight.cargo.site/t/original/i/P2914916821384869323684740321480/IMG_1219-Large.jpeg https://toriwatsondesign.com/student-work 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2914934150938781697164781801672/03.19.2026_Page_1.jpg https://freight.cargo.site/t/original/i/X2914934226312177982342009704648/03.19.2026_Page_2.jpg https://freight.cargo.site/t/original/i/K2914934335775157315734488993992/03.19.2026_Page_3.jpg https://freight.cargo.site/t/original/i/Y2914934423009810040306958586056/03.19.2026_Page_4.jpg https://freight.cargo.site/t/original/i/V2914934506370646509400422338760/03.19.2026_Page_5.jpg https://freight.cargo.site/t/original/i/I2914942854038848697036396024008/Screenshot-2025-11-30-at-11.18.59PM.png https://freight.cargo.site/t/original/i/Z2914942853762147535930752749768/Screenshot-2025-11-30-at-11.17.50PM.png https://freight.cargo.site/t/original/i/A2914942853965061720741557817544/Screenshot-2025-11-30-at-11.18.13PM.png https://freight.cargo.site/t/original/i/I2914942854057295441110105575624/Screenshot-2025-11-30-at-11.19.12PM.png https://freight.cargo.site/t/original/i/B2914942853946614976667848265928/Screenshot-2025-11-30-at-11.18.01PM.png https://freight.cargo.site/t/original/i/Q2914942854001955208888976920776/Screenshot-2025-11-30-at-11.18.28PM.png https://freight.cargo.site/t/original/i/T2914942854075742185183815127240/Screenshot-2025-11-30-at-11.19.18PM.png https://freight.cargo.site/t/original/i/V2914942854020401952962686472392/Screenshot-2025-11-30-at-11.18.46PM.png https://freight.cargo.site/t/original/i/U2914942853983508464815267369160/Screenshot-2025-11-30-at-11.18.20PM.png https://freight.cargo.site/t/original/i/K2914946063477169617319024382152/Screenshot-2026-04-30-at-3.18.28PM-Large.jpeg https://toriwatsondesign.com/queer-type 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2910798570883891174647964094664/queertype-graph-1-1.mp4 https://freight.cargo.site/t/original/i/W2910798712038376826673453060296/queertype-site.mp4 <div style="text-align: center"><div style="text-align: left"><hr /><h1>WHAT IS QUEER TYPE?<br /></h1></div></div><hr />This archive holds most of my queer design research, inspired by Paul Soulellis’s essay, “What is queer typography?” (2021). You can sort the images by dragging them, clicking the sort button to snap them to pre-determined categories: writing, history, archive, performance, publication, and typefaces, or double-clicking opens a window for more details and sources. The idea is that queer typography means something different to each person, so I’m presenting a canvas for each user to construct a new narrative.<br /> <br /><a class="index" href="https://queertype.netlify.app/" style="" target="_blank">VISIT THE ARCHIVE</a><br /> <br /> <br /> https://freight.cargo.site/t/original/i/J2910799620817223617974513422536/queer-type.mp4 https://toriwatsondesign.com/splice-1 2026-05-03T08:05:16+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2913818053138289432757948371144/IMG_5190.jpg https://freight.cargo.site/t/original/i/V2913818135650575674460772749512/IMG_5212.jpg https://freight.cargo.site/t/original/i/L2913818172599404054101004636360/IMG_5229.jpg https://freight.cargo.site/t/original/i/G2913818200712242022434361299144/IMG_5235.jpg https://freight.cargo.site/t/original/i/M2913818326998651951049951662280/hello.mp4 <hr /><h1>SPLICE<br /></h1><hr />What if we could preserve information inside the body itself?<i> Splice</i> is a 3D typeface in which every character is a real human protein structure sourced from AlphaFold, an open-source database of computationally predicted molecular models. Each glyph was found using pareidolia as a formal methodology: rotating protein models until legible letterforms emerged. Discovered, not designed.<br /> <hr />The centerpiece is a mechanical keyboard on a plinth. A screensaver cycles four phrases in the protein typeface: <i>This alphabet is made of you. Your body cannot be erased. Now it is your turn to say something. What are you going to say?</i>  A visitor can type anything. Each character renders in real time as a rotating 3D protein molecule. The phrase is simultaneously sonified: amino acids are mapped to musical tones, producing a unique ambient sound for each input.<br /> <hr />Three floor-length strips of sheer chiffon printed with protein letterforms hang in the space, responding to movement and touch. Four 3D-printed resin protein sculptures spelling B-O-D-Y are mounted to a mirror, so viewers can see themselves reflected behind the molecules. The interface is set in Computer Modern, designed via Knuth&#x27;s Metafont, a typeface built from mathematical parameters rather than drawn by hand, echoing <i>Splice</i>’s methodology.<br /> <hr />The human body has been translated into language. 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