https://toriwatsondesign.com/left-panel-—-desktop
2026-05-01T21:17:57+00:00
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https://toriwatsondesign.com/right-panel-—-desktop
2026-05-01T20:50:34+00:00
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https://toriwatsondesign.com
2026-04-30T20:27:35+00:00
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https://toriwatsondesign.com/main-page
2026-05-01T19:53:52+00:00
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https://freight.cargo.site/t/original/i/D2916282292712607133839093387464/arrow.png
https://toriwatsondesign.com/splice
2026-05-01T21:27:31+00:00
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https://freight.cargo.site/t/original/i/M2913818326998651951049951662280/hello.mp4
<h1><br />
SPLICE<br />
</h1><hr /><i>A TYPEFACE FOUND IN HUMAN PROTEIN STRUCTURES
</i><hr />MFA GRAPHIC DESIGN THESIS / RESEARCH / 2026<br /><br />
Today, we are more disconnected from our bodies than ever. Generative AI flattens visual culture; politics attack scientific research. <i>Splice</i> responds by encoding language in molecular structures that already exist inside us all. This operates under the radical idea that scientific data doesn’t always have to feel institutional. It’s personal. It belongs to you.<br />
<br />
<i>Splice</i> is a 3D typeface in which every character is a real human protein structure sourced from AlphaFold, an open-source database of computationally predicted molecular models. Each glyph was found using pareidolia as a formal methodology: rotating protein models until legible letterforms emerged. Discovered, not designed.<br />
<br />The centerpiece is a mechanical keyboard on a plinth. A screensaver cycles four phrases in the protein typeface: <i>This alphabet is made of you. Your body cannot be erased. Now it is your turn to say something. What are you going to say?</i> A visitor can type anything. Each character renders in real time as a rotating 3D protein molecule. The phrase is simultaneously sonified: amino acids are mapped to musical tones, so a unique ambient chord is generated for every input.<br />
<br />Three floor-length strips of sheer chiffon printed with protein letterforms hang in the space, responding to movement and touch. Four 3D-printed resin protein sculptures spelling B-O-D-Y are mounted to a mirror, so viewers can see themselves reflected behind the molecules. The interface is set in Computer Modern, designed via Knuth's Metafont, a typeface built from mathematical parameters rather than drawn by hand, echoing <i>Splice</i>’s methodology.<br />
<br />
<br />The human body has been translated into language. What are you going to say?<br /><u></u><br /><br /><a class="index" href="https://splice-type.com/" style="" target="_blank">VISIT SPLICE-TYPE.COM</a>
https://freight.cargo.site/t/original/i/G2913818386120466707289064591560/splice-ss.mp4
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https://freight.cargo.site/t/original/i/Q2913834251132026836746674622664/thesis.jpg
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https://freight.cargo.site/t/original/i/U2913837312037164475519993368776/tori-thesis2.png
https://toriwatsondesign.com/6s-brewing
2026-05-01T21:15:08+00:00
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https://freight.cargo.site/t/original/i/J2913701812991204056052781273288/6s.png
https://freight.cargo.site/t/original/i/H2913701936141667492137747861704/watson-6S-beer-copy.jpg
https://freight.cargo.site/t/original/i/S2913702049275548896198427922632/watson-6S-beer3-copy-2.jpg
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<h1><br />
BEER CAN LABELS<br />
</h1><hr />6S BREWING CO. / PACKAGING + ILLUSTRATION / 2019-2020 <br />
<br />
This series of labels for 6S Brewing Company, along with a branded truck wrap, strengthens the brewery's identity and visibility while drawing on Duluth, GA's history and local culture. Each design reflects the beer inside, with bold illustrative details bringing every flavor to life.
https://toriwatsondesign.com/abyssal-fest
2026-05-01T20:46:07+00:00
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<h1><br />
MUSIC FESTIVAL IDENTITY<br />
</h1><hr />ABYSSAL FEST / IDENTITY + APPAREL / 2025<br />
<br />
Abyssal Fest is an experimental electronic music festival that uses thalassophobia as protest. Musicians and marine scientists collaborate to call for more ocean exploration and environmental protection. The visual language pulls from 1) the hypnotic, violent beauty of bioluminescent lures of ocean creatures and 2) deep-sea spectrograms, visual records of a sea that screams. These sounds may not survive the century.
https://freight.cargo.site/t/original/i/L2913740613964922417092198125768/gif-Large.jpeg
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https://freight.cargo.site/t/original/i/C2913766677351177417243966820552/fish.mp4
https://freight.cargo.site/t/original/i/Y2915242929844133388779289825480/abyssal-posters.jpeg
https://toriwatsondesign.com/subtext
2026-05-01T20:46:07+00:00
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<h1><br />
EXHIBITION IDENTITY<br />
</h1><hr />SUBTEXT / IDENTITY + APPAREL / 2026<br /><br />
For the 2026 Otis MFA Graphic Design Exhibition, I designed a complete identity system: branding, promotional posters, a screenprinted shirt, outdoor signage, digital promotion, and a large-scale balloon sculpture. The concept asks viewers to read between the lines. I developed a halftone system in Vectoraster where distortions and obstructions invite closer inspection, and grounded the color palette in the act of highlighting itself: yellow for analog reading, blue for digital. <br />
<br />Subtext lies beneath every act of communication: ideas that are unspoken, rewarding those who linger and investigate. There is always more than what first appears. The Otis College MFA Graphic Design class of 2026 has spent two years learning to work in that space, between what’s said and what’s meant. Researching, questioning, making, unmaking. Each designer engages with questions that define this moment. So look closer. Read deeper. The work here shifts the longer you stay with it. So stay with it.
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https://toriwatsondesign.com/gabberpop
2026-05-01T20:15:27+00:00
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https://freight.cargo.site/t/original/i/B2913750851870989837745925902536/Gabberpop_Case.jpg
<h1><br />
GABBERPOP ALBUM IDENTITY<br />
</h1><hr />JOOST KLEIN / IDENTITY + APPAREL / 2024<br /><br />
Designed the album identity for Gabberpop by Joost Klein, combining typography and Windows 95–inspired UI into a maximalist visual language. Work included CD case, disc, lyric booklet, billboard, truck wrap, merchandise, and animated social ads.
https://freight.cargo.site/t/original/i/F2913751002470208455510705295560/watson-gabberpop.jpg
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https://toriwatsondesign.com/anchor-dive
2026-05-01T07:09:57+00:00
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<h1><br />
BRAND + APPAREL LAUNCH<br />
</h1><hr />ANCHOR & DIVE/ IDENTITY + APPAREL / 2026<br /><br />
Designed a brand and apparel identity for an Americana, small-town bar and grill located in Panora, lowa. They're located on Lake Panorama, known for its water-skiing and relaxed lakeside community. Shirt designs capture that local, lake-life feel.
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https://toriwatsondesign.com/inclusibook-library
2026-05-01T07:09:56+00:00
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https://freight.cargo.site/t/original/i/E2913706608406793457587819368648/IL_UI_Tour-1-1.mp4
<h1><br />
BRAND LAUNCH CAMPAIGN<br />
</h1><hr />INCLUSIBOOK LIBRARY / ADVERTISING / 2024<br />
<br />
Logo, branding, and identity development for fictional non-profit Inclusibook Library. Custom digital illustration for an animated social advertising campaign. Web design for landing page with interactive page elements.
https://freight.cargo.site/t/original/i/F2913706873929227654563105329352/tori-watson-inclusibook-logo.jpg
<h1><br />
BRAND LAUNCH CAMPAIGN<br />
</h1><hr />INCLUSIBOOK LIBRARY / ADVERTISING / 2024<br />
<br />
Logo, branding, and identity development for fictional non-profit Inclusibook Library. Custom digital illustration for an animated social advertising campaign. Web design for landing page with interactive page elements.
https://freight.cargo.site/t/original/i/P2913708332439494586482513400008/IL_SocialAd_1.mp4
https://freight.cargo.site/t/original/i/O2913708394900170020063055171784/IL_SocialAd_2.mp4
https://freight.cargo.site/t/original/i/R2914750739740163518183837782216/Screenshot-2026-04-28-at-1.11.19AM-Large.jpeg
https://freight.cargo.site/t/original/i/F2914771922726679169220664086728/IL_BrandingPresentation.jpg
https://toriwatsondesign.com/hellocrow
2026-05-01T21:15:09+00:00
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MIDNIGHT ANIMALS GATHERING KIT<hr />Hand-illustrated set including placemat, place cards, menu cards, and napkin rings. Designed to bring a whimsical, elegant pop of blue to any table with paper party decor.
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Stationery + jewelry products I sell through Hellocrow. The Curbs Fear Me bumper sticker is a crowd favorite. I illustrate everything and produce or manufacture everything myself. I love letterpress and using the risograph. My Ghost Cowboy earrings are made by hand– they’re actually shrinky dinks!
https://freight.cargo.site/t/original/i/J2914775950610141151848678543560/IMG_3259-Large.jpeg
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<h1><br />
STATIONERY PRODUCTS<br />
</h1><hr />HELLOCROW PAPER CO. / IDENTITY + APPAREL / 2026<br /><br />
As a designer, I’ve always been drawn to the quiet magic of shared moments. The way a table can set the tone for a conversation. The way paper goods and objects become tiny archives of the memories we keep. Like the crows that inspired Hellocrow, I’m a collector at heart. I gather materials, textures, colors, and ideas, curating them into Gathering Kits and Trinkets that bring people together. Every product is designed with intention.<br />
<br />
Each Gathering Kit is a curated set of paper goods and décor that work together to create a cohesive atmosphere for your celebration. You choose the theme and select what you need. Then we gather the pieces!<br />
<br />
The Trinkets line is a collection of stationery products and jewelry for bringing some whimsy and joy into your life. I like to keep it cute and spunky. I can’t decide if I’m funny or not, though. You tell me?<br />
<br />
<a class="index" href="https://www.etsy.com/shop/HellocrowPaperCo" style="" target="_blank">
SHOP HELLOCROW</a>
https://freight.cargo.site/t/original/i/I2914784850942795787822818644168/tori-watson-namecard-plate.jpg
SUMMER GARDEN GATHERING KIT<hr />Letterpressed, hand-illustrated paper decor featuring Tennessee plant life and wildlife, including Great Blue Herons, frogs, and squirrels. The set includes a 6‑ft party garland, place cards, frog and squirrel standees, and six napkin rings. 4 colorways!
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https://toriwatsondesign.com/giving-tuesday
2026-05-01T20:44:47+00:00
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<h1><br />
GIVING TUESDAY CAMPAIGN<br />
</h1><hr />GIRLS GROUP / ADVERTISING / 2025<br /><br />
The mission of Girls Group is to empower young women to achieve emotional and economic self-sufficiency by ensuring they graduate from high school and begin their college or career journeys.<br />
<br />For GivingTuesday, I designed a full campaign that was deployed across web, digital, and social platforms. As the sole designer for this nonprofit, I manage the website, social media, and email newsletters, along with designing all print collateral. This paper cut-out effect captures the lighthearted joy of participants and staff members.
https://freight.cargo.site/t/original/i/X2913776305832160874755237859528/giving-tuesday-12.gif
https://freight.cargo.site/t/original/i/L2913776332967321407181988286664/giving-tuesday-13.gif
<h1><br />
GIVING TUESDAY CAMPAIGN<br />
</h1><hr />GIRLS GROUP / ADVERTISING / 2025<br /><br />
The mission of Girls Group is to empower young women to achieve emotional and economic self-sufficiency by ensuring they graduate from high school and begin their college or career journeys.<br />
<br />For GivingTuesday, I designed a full campaign that was deployed across web, digital, and social platforms. As the sole designer for this nonprofit, I manage the website, social media, and email newsletters, along with designing all print collateral. This paper cut-out effect captures the lighthearted joy of participants and staff members.
https://freight.cargo.site/t/original/i/V2913776410757241166015167451336/giving-tuesday-15.gif
https://freight.cargo.site/t/original/i/O2913776441507963536888989995208/popup-Large.jpeg
https://freight.cargo.site/t/original/i/Z2913776538298029691643007324360/giving-tuesday-1.mp4
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https://toriwatsondesign.com/about
2026-05-01T21:48:51+00:00
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https://toriwatsondesign.com/teaching
2026-05-01T21:17:57+00:00
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https://toriwatsondesign.com/practice
2026-05-01T21:17:04+00:00
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https://toriwatsondesign.com/student-work
2026-05-01T20:44:48+00:00
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https://toriwatsondesign.com/queer-type
2026-05-01T20:44:48+00:00
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https://freight.cargo.site/t/original/i/R2910798570883891174647964094664/queertype-graph-1-1.mp4
https://freight.cargo.site/t/original/i/W2910798712038376826673453060296/queertype-site.mp4
<div style="text-align: center"><div style="text-align: left"><h1><br />
WHAT IS QUEER TYPE?<br />
</h1></div><div style="text-align: left"><hr />RESEARCH / WEB ARCHIVE / 2025</div></div><br />
This archive holds most of my queer design research, inspired by Paul Soulellis’s essay, “What is queer typography?” (2021). You can sort the images by dragging them, clicking the sort button to snap them to pre-determined categories: writing, history, archive, performance, publication, and typefaces, or double-clicking opens a window for more details and sources. The idea is that queer typography means something different to each person, so I’m presenting a canvas for each user to construct a new narrative.<br />
<br /><a class="index" href="https://queertype.netlify.app/" style="" target="_blank">VISIT THE ARCHIVE</a><br />
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https://freight.cargo.site/t/original/i/J2910799620817223617974513422536/queer-type.mp4
https://toriwatsondesign.com/splice-1
2026-05-01T21:27:32+00:00
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https://freight.cargo.site/t/original/i/O2913818053138289432757948371144/IMG_5190.jpg
https://freight.cargo.site/t/original/i/V2913818135650575674460772749512/IMG_5212.jpg
https://freight.cargo.site/t/original/i/L2913818172599404054101004636360/IMG_5229.jpg
https://freight.cargo.site/t/original/i/G2913818200712242022434361299144/IMG_5235.jpg
https://freight.cargo.site/t/original/i/M2913818326998651951049951662280/hello.mp4
<h1><br />
SPLICE<br />
</h1><hr /><i>A TYPEFACE FOUND IN HUMAN PROTEIN STRUCTURES
</i><hr />MFA GRAPHIC DESIGN THESIS / RESEARCH / 2026<br /><br />
Today, we are more disconnected from our bodies than ever. Generative AI flattens visual culture; politics attack scientific research. <i>Splice</i> responds by encoding language in molecular structures that already exist inside us all. This operates under the radical idea that scientific data doesn’t always have to feel institutional. It’s personal. It belongs to you.<br />
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<i>Splice</i> is a 3D typeface in which every character is a real human protein structure sourced from AlphaFold, an open-source database of computationally predicted molecular models. Each glyph was found using pareidolia as a formal methodology: rotating protein models until legible letterforms emerged. Discovered, not designed.<br />
<br />The centerpiece is a mechanical keyboard on a plinth. A screensaver cycles four phrases in the protein typeface: <i>This alphabet is made of you. Your body cannot be erased. Now it is your turn to say something. What are you going to say?</i> A visitor can type anything. Each character renders in real time as a rotating 3D protein molecule. The phrase is simultaneously sonified: amino acids are mapped to musical tones, so a unique ambient chord is generated for every input.<br />
<br />Three floor-length strips of sheer chiffon printed with protein letterforms hang in the space, responding to movement and touch. Four 3D-printed resin protein sculptures spelling B-O-D-Y are mounted to a mirror, so viewers can see themselves reflected behind the molecules. The interface is set in Computer Modern, designed via Knuth's Metafont, a typeface built from mathematical parameters rather than drawn by hand, echoing <i>Splice</i>’s methodology.<br />
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<br />The human body has been translated into language. What are you going to say?<br /><br /><a class="index" href="https://splice-type.com/" style="" target="_blank">VISIT SPLICE-TYPE.COM</a>
https://freight.cargo.site/t/original/i/G2913818386120466707289064591560/splice-ss.mp4
https://freight.cargo.site/t/original/i/I2913819073981106471844534800584/485A7197.jpg
https://freight.cargo.site/t/original/i/Q2913819429929480118144042782920/splice-alphafolddb.mp4
https://freight.cargo.site/t/original/i/T2913819831902480228348882047176/E.mov
https://freight.cargo.site/t/original/i/S2913820286245786763815138349256/MVI_5216.mov
https://freight.cargo.site/t/original/i/T2913820618637668227987548917960/glyphs.mov
https://freight.cargo.site/t/original/i/S2913829027751974925150039036104/IMG_4665-2.mp4
https://freight.cargo.site/t/original/i/Q2913834251132026836746674622664/thesis.jpg
https://freight.cargo.site/t/original/i/E2913837251513397169678954516680/tori-thesis.png
https://freight.cargo.site/t/original/i/U2913837312037164475519993368776/tori-thesis2.png
https://toriwatsondesign.com/nieuwe-kunst
2026-05-01T20:44:49+00:00
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https://freight.cargo.site/t/original/i/X2914976694129683315366096785608/Nieuwe Kunst and Batik: Women’s Production, Expertise, and Artistry of the Fin de Siècle
https://toriwatsondesign.com/mobile-top-nav
2026-05-01T19:53:52+00:00
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https://toriwatsondesign.com/mobile-information
2026-05-01T21:01:06+00:00
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